Phi Mu Alpha
Anniversary Master Plan: Phi Mu Alpha Centennial, 1898-1998

Phi Mu Alpha Sinfonia, the nation's oldest male music fraternity, was singing the blues until it hired Milestones in 1995 to create an anniversary master plan for the organization's upcoming Centennial (1998). On the heels of a one-day brainstorming session at the group's Evansville (IN) headquarters, Milestones developed a Centennial mission statement, comprehensive "menu" of potential anniversary events for members and the public, and a coast-to-coast roll-out schedule.