CORPORATE & ASSOCIATION HISTORIES

Southeastern Freight Lines

BOOK:  TO WHOM MUCH IS GIVEN

“Shirt sleeves to shirt sleeves in three generations” is the fate of most family-owned businesses. Only 12 percent of privately-held companies make it to third generation management. Southeastern Freight Lines—founded and owned by the Cassels family—is an enlightening example of successful transition from one generation to the next. Not only is Southeastern still actively managed by a Cassels family member, the company has grown and thrived by remaining privately-held. Without public shareholders to satisfy, the family has been able to operate Southeastern by their personal principles, which are firmly grounded in Christian philosophy. To Whom Much Is Given is a biography of Southeastern’s founder William Tobin Cassels, Sr. (1903–1987) and an exploration of the Cassels family’s unwavering commitment to the company and to the well-being of thousands of Southeastern employees.